I would like to share with you some thoughts about new Marketing.
Thanks to technology and advent of new media, Marketing has become extremely complex and challenging over the last decade – to get noticed you have to be right at least 5 times – that means that you need to Have the RIGHT message – published to the RIGHT audience – using the RIGHT media – at the RIGHT place – and of course at the RIGHT time! …and all this just to (maybe!) get noticed.
One thing we all are sure of is that focusing on one channel or applying just a couple of marketing strategies will not help accelerate your business growth. The customer demographics, their buying behavior patterns and tastes are changing at lightning speed.
Your customers now absorb information from an ever-growing variety of sources. To gain market share and grow your business in this environment, to take advantage of the available technology to stay competitive, innovative, informed and ahead of the curve, you must take an Integrated Approach to Marketing.
I invite you to discuss it on my Facebook page @IntegratedMarketingPlatform.
Thank you. Have a nice day!
